Rooty
Brand Identity & Package Design
The kind side
Pohjolan Peruna launched an innovative frozen potato product that had to stand out visually as well as conceptually. The brand was coined Rooty – The Kind Side. The visual identity emphasizes the brand values of being healthy, easy to prepare, and climate-friendly.
Client
Pohjolan Peruna
Year
2022
![](https://freight.cargo.site/t/original/i/86e88d33c891588645944d4d48d86f5fea222775f0fd836088a00191c57d858e/Rooty_EK_showcase_1_header.png)
![](https://freight.cargo.site/t/original/i/569b393374e4a7e802f3877cadf69f3d99fa90880171670db5b3a457f64b8dcc/New-Rooty-logo.gif)
![](https://freight.cargo.site/t/original/i/3341495bf1ef6807e0b76975c8063428e21dc047a906b3c88183bd7289e71c78/Rooty_EK_showcase_3.png)
![](https://freight.cargo.site/t/original/i/fda5fba16de25a414fc81dabf53a04863f455225a8cb0eda69e25ff42289f330/Rooty_EK_showcase_4.png)
![](https://freight.cargo.site/t/original/i/619fee15f1b05cf2e392c3e2108d5f17017bf8cb57758e9fe1fc8e523adf1b8c/Rooty_EK_showcase_5.png)
![](https://freight.cargo.site/t/original/i/031cef93c49db71578a4fa2f9acb7a08ddef569411578dd756de0a1019b871d2/Rooty_EK_showcase_6.png)
![](https://freight.cargo.site/t/original/i/9f2f9113dfaae84cddd26c690e5a05c894095e3ecf427c9851f50f0368abcaf6/Rooty_EK_showcase_8.png)
![](https://freight.cargo.site/t/original/i/39b3b1442f384734da321f05eddfab056497625858b041e15fd22b087616e6b9/Rooty_EK_showcase_9.png)
![](https://freight.cargo.site/t/original/i/ce3ef86912efa149a4a41a552659c5eb84d9a7518536da90f70314dfea11a7f4/Rooty_EK_showcase_10.png)